In 2018, your website has the potential to be better than it has ever been. There are many different components that are required to create an outstanding, useful website. Use this checklist to make sure you have one of the best functioning websites on the internet.
1.Quick Loading Time
Most people don’t want to wait more than a few seconds for your website to load. You need to make sure everyone can access your site, and not only those with a high-speed internet connection. There are a variety of sites, including Pagespeed Insights and Pingdom to determine the speed of your website. Once you have the results, you can create different strategies to help you improve the speed of your website.
2. Embrace Analytics
Analytics are important for tracking reasons, and it’s one of the best ways to measure your website’s efficiency. Your website should be as functional as possible. Use tracking to receive current information regarding conversions, traffic, and goals you may have set.
3. SEO Is A Must
Don’t make the same mistake a lot of other people make. SEO is important for website ranking on search engines. Make sure you optimize your website for humans, as well as, browsers. Content is a major aspect of SEO. You should be developing content that engages your audience and offers beneficial information. Don’t forget to include on-page SEO elements and tags.
4. Social Media
Social media can be used to generate more traffic to your website and gain customers. Make sure you have a place for all social media platforms to increase your chances of gaining new customers and keeping current customers informed about your business and special events and perks you may offer.
5. Email Marketing
Contrary to the popular belief of many people, make sure your emails grasp the receiver’s attention so they are enticed to open it, read your campaign, and possibly respond.