Online casinos have a number of very specific needs when it comes to their web design choices. If you look at a casino website or app such as the Gaming Club casino app, you’ll see that they’re designed to make it as easy as possible for users to find the section of the casino they’re looking for and to keep customers using the app for as long as possible in any one session. Despite recent talks of clampdowns the online gambling industry continues to go from strength to strength. In this article, we’ll look at some design techniques and changes that have happened over the last few years which have helped to bring new levels of profitability to the online gaming sector.
The first major change has to do with the adoption of mobile websites and other ways of gambling on a mobile device. This can be a particularly challenging task for any casino web designs that are still reliant on Flash. However, most websites have now moved away from this rather outdated technology and towards dynamic web pages and other web standard compatible design techniques.
Even if you’re not planning to market your online casino website to mobile device users, it’s still very important that the website provides a good experience on these devices. That’s because Google now takes the mobile experience into account when it decides how to rank your website, no matter what type of device the search is being performed on. Put simply, that means that a bad mobile website experience will have a negative impact on your site’s ranking even when the search query is being performed using a desktop computer.
Keeping on top of trends and changes like this is what keeps the webmasters of casino websites working. More changes are bound to be around the corner, so it’s well worth keeping an eye out for them.