How do online casinos decide where to advertise online?

When it comes to their online advertising strategies, casinos and other gambling websites have a multitude of choices available to them. What started more than a decade ago as banner adverts on related sites has ballooned into an advertising model that spends billions of dollars every year. Whether you’re looking at PPC advertising on search engines, social media based campaigns or good old fashioned banner advertising, adverts and promotions for casinos can be found more or less wherever you look online. In this article, we’ll explore where casinos like jackpotCity are advertising and what led them to make the marketing decisions that they have.

The Google Ads platform is the mother and father of all online advertising. The amount of money going through it is measured in the hundreds of billions of dollars and most companies will base at least some of their advertising efforts on the platform. The reason for its popularity is its tried and tested success. If advertisers know what they’re doing, they should be able to show their ads only to people who are interested in their products and services.

Social advertising has also managed to creep into this space thanks to the amount of targeting that advertisers are able to do. Social networks hold huge amounts of information on their users and their main product is using this information to sell advertisements to online casinos and other advertisers. An online casino is easily able to target the type of user that they know will be attracted to their service. The social network will also provide a huge amount of information about the people who are interacting with ads, allowing the advertiser to refine their advertising even further.

All of this means that online casino have a wealth of options when it comes to their advertising campaigns. The sky truly is the limit.