Digital Marketing in Ireland

The online marketing techniques that Irish companies use to reach potential clients, and upsell to existing ones, have evolved radically in recent years. The advent of smartphones, tablets and social media platforms means that it’s now far more accessible to target individual people who are likely to be interested in your products and services. Irish companies are using many marketing techniques to achieve their results, and in this article, we’ll introduce you to someof the most common ones.

The first of these is known as remarketing. A good website should be able to capture the data of as many visitors as possible by giving them compelling reasons to give it to you. Of course, it’s never going to be possible to capture information from 100% of the people who visit your website, and that’s where remarketing comes in. Whether through banners, on social media or in the results of Google or Bing, people who have visited your site, but left before making a purchase will see advertisements that are designed to tempt them back, and complete the process. The best thing about remarketing is, that’s since you already have some data about your customers, it’s often a cheaper way of reaching people than prospecting based campaigns.

Paid social in itself is another revolution in Irish digital marketing. It’s now possible to reach people based on particular demographics, interests and profiles, whether that’s business people on LinkedIn or consumers on Facebook. It’s now possible to draw an incredibly detailed persona of your ideal customer, and use social media marketing to find them, and tell them, about the products and services that you have to offer.

All of these marketing techniques are quickly changing the world of business in Ireland. If your company isn’t on board with them, you risk being left behind.